I would like to introduce @maemofashion A beautiful transparent, leisurewear brand that delivers comfort without sacrificing style. With stylish design details, a soothing colour palette and super soft to the touch materials. Maemo intends to share its sustainable efforts every step of the way. First stop water, saving the planet one drop at a time. Maemo have innovated their production process to use between 30-50% less water. When you buy a dyed product from Maemo, on average, they save 24 litres of water, which would be enough for 20 days worth of water for a tomato plant in the summer sun. Maemo intend to take this even further in our future collections, working towards the UN Goal 6: Clean water and sanitation, so watch this space.... Style Notes: Maemo's three-tier collection comprises Maemo Essentials, Maemo Core and Maemo Luxe. Each capsule collection is the perfect balance of comfort and sleek design. With a mix of soft to the touch organic cotton, recycled polyester and easily removable, 100% cotton yarn care labels, our garments are soothing on the skin and deliver the ultimate snug wearing experience. Each range is designed to be mix-and-match, so our customers can create new looks whilst still utilising their original purchases, meaning more conscious purchasing and less overall consumption. Really excited to be working with this beautiful brand. Big thank you to everyone involved in making this campaign so stunning. #maemo #onehumanityoneplanet #sustainablefashion #leisurewear #prwork #prlife