SO EXCITED to present The Checkout Report! Partnered with @klarna to dive deep into the cultural and societal drivers behind the biggest trends of 2022 . Head to my link in bio for a full look back at the hottest trends of 2022 according to the purchases of 150M users! I was absolutely blown away when the team reached out about this project! As a trend forecaster, working with a commercial powerhouse such as Klarna is a massive privilege! When I started analyzing trends online, my goal was to provide cultural explanations behind our purchasing decisions in the hopes it will lead to more conscious consumption. It has been an honor to be able to collaborate with such an outstanding partner and bring my research to a global level. #sponsored