Do you love the work by #HelmutNewton plus #fashionphotography & #advertising? Then, we have a great recommendation for you! #Repost @helmutnewtonfoundation with @use.repost ・・・ HELMUT NEWTON. BRANDS will be on display until 14th May 2023! As the name suggests, the exhibition is primarily about the wide-ranging advertising commissions Newton was given. These series are featured for the first time as part of a retrospective of Helmut Newton’s advertising photography. This often underestimated yet influential area of applied photography deals with the intentional visualization of specific products. In Newton's case, these included women's pantyhose, evening gowns, ground coffee, television sets, saw blades, silverware, red wine, cars, wristwatches, costume jewelry, and cigars. Sometimes Newton made the objects the center of attention, placing them literally on a pedestal, while in other images, they are relegated to the sidelines. Ultimately, creating commercial photography for advertising was one of the most important aspects of Newton's work. That is why the current exhibition HELMUT NEWTON. BRANDS, with over 100 virtually unknown photographs, is vital for a comprehensive and systematic analysis of his work. We are very much looking forward to welcoming you! Helmut Newton, Paul Picot Watches, Monte Carlo 1992, copyright Helmut Newton Foundation #exhibition #advertising #photography #visualisation #products #international #HNBRANDS #helmutnewtonfoundation #berlin