I’m so excited to be speaking again at the Shopify Meetup on Thursday presented by @acadiaio! And of course, it’s my favorite topic: Using Merchandising To Multiply Your Revenue With Zero Ad Spend. I can’t stress enough that there is so much more to growing your sales than just running ads. To be more specific, there’s so much that has to happen within your back office operations before you even think about creating an ad campaign. Here’s some context. As a Corporate Buyer, my performance was based on hitting our sales and gross margin goals, and a few other metrics. And no part of my job involved running ads. What was involved was making sure we had the right products, at the right time, in the right quantities, at the right prices, in the right places, with the right promotion (at THIS point I collaborated with marketing), to get to the right people. So my job was critical in making sure that when we did market, that we were successful in doing that. The same applies to you, whether you have an entire team or you’re a a team of 1. We’ll get into this on Thursday, so don’t miss it! And even if you can’t come live, RSVP anyway for the replay. RSVP via my bio or DM me The word SHOPIFY and I’ll send you the link. PS - Atlantans, you can grab a free coffee and doughnut at Revolution the morning of the event! 🍩 #deannamcintosh #retailingevolved #deannajmcintosh #shopify #retailexpert #retailconsultant #followthebuyers #followthebuyer #fashionmerchandising #merchandising #boutiqueowners #ecommercetips #ecommerceexpert #shopifyexperts