Almost everything, from good to bad, has been said of cotton. This star natural fiber now sets the record straight with projects combining positive environmental impact, measurement tools and traceability. Smart agriculture, regenerative processes and traceability from fiber to store – join us for a dive into new solutions! Watch the replay of the conference: Cotton: The most widely produced natural material reclaims its former glory Presented by Marina Coutelan, Eco-responsible fashion consultant. With Kara Hurry, CMO Good Earth Cotton ; Shannon Mercer, CEO of FibreTrace, and General Manager of Good Earth Cotton and Halit Gumuser, Managing Director of Kipa @marina_ctln @karahurry @fibretrace @goodearthcotton @stephrecpasquet #wearepremierevision #premierevisionparis #aw2324 #sustainablefashion #cotton #sustainability