Feeling emotional and overwhelmed with excitement today as we launch our first ever SPF from Glow ☀️ We waited for over 3 years (!!!) and 50+ submissions for this moment as SPF is an essential step in a daily skincare routine and we wanted to create this from DAY 1. We knew sunscreen development was going to be a huge challenge and boy it was truly a labor of love! We pivoted, failed, restarted, pivoted again, tested, tested, and tested again. We knew what we wanted and didn’t want to give up despite the constant hurdles. We had a long wishlist - broad spectrum SPF 50, blendability for all skin tones, Niacinamide-infused for hyperpigmentation and skin texture, gentle formula for all skin types including the most sensitive, and an enjoyable sensorial experience without greasiness or stickiness or a strong odor - ultimately to create our dream spf so we will all actually want to wear it. When you enjoy wearing it, you’ll wear it more often and your skin will be better protected- simple logic, difficult to achieve, took a while, and here we are. We hope you love it as much as we do. Proud of our PD team - this one required resilience and persistence over any other projects. Swipe left to see how it blends on my skin and the GLOW it gives ☀️💖