How does a dress become a meme? And what happens to the original designer once it does? To answer these questions, I had a whale of a time going deep into the 90 lore surrounding the rich widow/husband k*ll*ng/sugar baby robe. Many thanks to @thiswashollywood @catherinedlish @melzy917 for sharing their insights with me. Read it now on Vogue dot com, preferably while popping bon bons