When we started building our campaign—the lighting, the set, the style, the shots—we thought a lot about identity, and how it changes when you take on the role of mom, dad, or parent. We wanted to show Ashley as the style icon she is—ease, grace, cool, authenticity. And Ashley as the mother—connected, caring, beautiful, intimate. It’s not either or. These identities meld together, until you can’t discern one from the other.