‘Ha(u)te Couture’, directed by @imanwhitfield (@studiowhitfield) for @diesel NL, is a response to victims of negativity and criticism on social media. The campaign stands for owning and embracing whatever people say about you. Whatever you do online, there is always somebody ready to criticize. And when hit by unjustified (online) hate, most of us take a step back. But hiding and feeling bad about it is not going to help anyone. . Credits Client: @diesel NL Creative direction & story line by Iman Whitfield @studiowhitfield Director: @imanwhitfield Producer: @mariekescherjon @stickystuffagency Executive producer: @imanwhitfield DOP: @jasperdekloetdp Edit: @jotsje @since88amsterdam Music: @djalma_lameirinhas Sound design: @joopalone @ambassadors.studio Grading: @joppoindegrot @de_grot Cast: @diorno @kaynambiar_ @sophiemay @loizalamers @bobwisse