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“A chosen family is sometimes the lifeline one needs for survival. In a world where queer bodies are often seen as expendable, our chosen families lift us up and hold us in so many ways. For this Calvin Klein Pride 2022 collection campaign, we are exploring these loving, familial bonds and giving a platform to those who never stopped fighting for love. As an avid analog filmmaker, I understand the utmost level of care when it comes to handling film. The human touch and the exponential level of variables has an effect on film that can not be replicated by any other process. Who’s to say that love can’t be one of these variables? Whenever the opportunity presents itself to be able to capture image on film I am taking it because there is something about its authenticity and sensitive nature that is vital to my film and art practices. It was an honor to collaborate with fellow film lovers to make this project come to life in such a real way.” Director @alima_lee on THIS IS LOVE, a @calvinklein spot celebrating Pride month. The commercial was shot on 500T, 200T and Double X 35mm film by DP @carella. Check out the full video on Vimeo at vimeo.com/757827156. Director - Alima Lee @alima_lee DP - Anthony Carella @carella EP @simonmalivindi Producer @_carlyday PM @rileydare Prod 138 Productions Production Designer @jessekaufmann Stylist @dara._ Assist @andrea.c.nieto Creative Director @cedricmurac Talent: @houseofxtravaganza @itsatribe @standup4justice @nckash @sashablane @sergiodarcylane @hollismithhead @diponymane @snailmail #JohnWaters #MinkStoll Steadicam @brendanpoutier 1st AC @mason.cash 2nd AC @thommarch Loader @arjunbajaja Gaffer @beekwig Key Grip @paul_wallace37 BBE @cmocinema BBG Zach Schaefer Color @josephbicknell @company_3 Scan @metpostny @wpagency @delarevolucion #ShotOnFilm #35mm
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