Top of Mind—The New Luxury We’ve entered a new year and we want to reintroduce ourselves. We’re Crown Affair—and our core collection of handcrafted tools and clean, simple formulas will transform the health of your hair over time. If you’re not sure where to start, we’ll make it easy for you. These are our core formulas (and tools), a little bit behind why we made them, and what sets them apart: 🏆 The Leave-In Conditioner 🏆 This is our hero formula—if you’re going to try any product, this is it. It’s a super versatile, weightless, hydrating cream that’s perfect as a daily moisturizer for your hair. It can be used on any hair type, but because of how lightweight it is, it won’t weigh down fine strands. 💧 The Renewal Mask 💧 One of our earliest products—this nourishing mask is a weekly deep treatment to repair dry, damaged strands and maintain overall hair health. Formulated with Tsubaki Seed Oil as a key ingredient, it truly hydrates and strengthens, reviving damaged strands as a result of heat styling or overprocessing—all while serving as a super luxurious ritual. 🧼 The Cleansing Scrub 🧼 A more recent launch—our scalp scrub is formulated with Bolivian pink salt, which gently exfoliates your crown and acts as a deep cleanser to lift dandruff and buildup. When followed up with The Renewal Mask, your scalp and strands come away feeling clean, refreshed and balanced. 🧖‍♀️ The Towel 🧖‍♀️ Our custom, waffle knit microfiber towel both protects your strands and cut down dry time. It’s a unique, oversized shape to fit any and all amount of hair, and is equipped with an elastic band to secure it all in place. The fibers are super gentle on strands (which are most vulnerable when wet) as to prevent frizz and breakage during a crutial step in your wash ritual. 〰️ The Combs 〰️ Finally, our combs. They’re made in Switzerland from plant-based cellulose acetate, with the wide, gentle teeth—so they're better for your hair and the environment. We take pride in them being functional, timeless keepsakes, and also a luxurious accessory you’re excited to carry with you. #topofmindCA Constantin Brancusi, 'no title' (n.d.)