The PROJECT team stopped by Cueva in the West Village to chat with shop owner Justin Felizzari. Cueva features a unique mix of menswear brands like 4SDESIGNS, Barena, CMMN SWDN, Our Legacy, Lady White Co. and many more! The shop was founded in 2020 as an online retail destination. In late 2021 they opened West Village location in hopes of creating a warm in-person shopping experience where clients could enjoy a curated selection of hard to find menswear brands. When we asked Justin how he curates his brand mix he said: “My selections revolve around the pillars of craftsmanship, originality, functionality, and value. I try to align the shop with brands that prioritize quality. I’m super proud to celebrate all types of Menswear by curating a truly unique mix of international designers”. It was also a welcome surprise to bump into the homies @isaaclikes_ and @sansho on our rainy Friday visit 🫶 Make sure to stop by Cueva this week for any last minute holiday gifts and register for PROJECT New York at the link in our bio for a chance to meet Justin and the Cueva team in person. PROJECT New York is happening January 24-25 at Iron23. #PROJECTNY #retail #manhattan #westvillage #nyc #menswear #fashion #lifestyle #community #foryou #discover