Growing up in a shack on a ranch with no running water or rice to eat, Adriano Moraes rode bulls for fun since age 15 until he learned it was a professional sport. No money to attend rodeos or hire an instructor, he taught himself the craft by self-analyzing each ride. Within a year, he made a name for himself as a professional bull rider and has since become 3-Time PBR Champion, Director of PBR Brazil, and coach to the next generation of Brazilian rodeo stars.