When Abby Michaelsen lost her job in marketing and business development in 2018, she reevaluated her career choice. "I used that as a moment to reassess," Michaelsen told Insider. "Am I going to try to find a new job or am I going to try to start something?" she asked herself. As Michaelsen considered her options, she joined her mother's interior-design firm for two years and enrolled in an entrepreneurship master's program at the University of Southern California. Those experiences were the catalyst for her own business, Statement Home, a decor brand that sells decorative trays with interchangeable inserts. She shared advice on forming a social-media strategy, including the successful steps she took. Read the full story at the link in our bio. (Credit: Michaelsen)