For Ludmilla’s 2025 Carnaval, we envisioned and established the connection between her core artistic identity and haute couture, creating a platform for international designers to engage with Brazil’s rich culture. Through each performance, fashion became a powerful storytelling tool, allowing Ludmilla to share the essence of Brazil with the world. In collaboration with a renowned designer in each city, bespoke outfits were crafted, each inspired by deep and meaningful themes. These designs not only celebrated Ludmilla’s roots and honored local traditions but also offered designers an immersive experience into Brazil’s vibrant cultural heritage. This campaign, created by Sunbelt, brought together exclusive luxury brand collaborations and a striking aesthetic captured by the photography duo MAR+VIN, reinforcing a bold and distinctive visual identity. By merging fashion, culture, and artistry, it amplified Brazilian expression on a global stage.