Off-White debuts it's first campaign by Art and Image director Ibrahim Kamara. Bathed in the hues of Morroco's "blue city", the images shot in Chefchaouen, Morocco, highlight men’s and women’s collections designed by Virgil Abloh while paying homage to his futurist vision. Inspired by textiles from West Africa, the campaign explores crossing the boundaries between past and future, culture and subculture and streetwear and 'high fashion' - a concept Abloh revolutionised. “[Virgil] showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change. Virgil Abloh was one of the freest-thinking black men of our time," said Kamara.