On 2nd December 2022, the new exhibition HELMUT NEWTON. BRANDS opens at the Helmut Newton Foundation in Berlin. With over 200 photographs, the show features many unknown motifs from Newton’s collaborations with internationally renowned brands, such as #Swarovski, #Saint Laurent, #Wolford, #Blumarine, and #Lavazza. When it came to composition and style, the photographer Helmut Newton did not differentiate between magazine editorials and brand assignments, which were often arranged through advertising agencies. Self-ironically, he called himself “A Gun for Hire” – also the title of the posthumous exhibition of his commercial photography that was on display in 2005, first at the Grimaldi Forum in Monaco and then at his foundation in Berlin. This new exhibition picks up where A Gun for Hire left off, showcasing photographs Newton shot mainly in the 1980s and ‘90s for high-paying ad agencies and corporate clients, mostly in and around Monaco. In the front three exhibition rooms, we encounter fashion images for the luxury sector, for example, Newton’s interpretations of Yves Saint Laurent fashion, haute couture, and prêt-à-porter. His photographic stagings are as diverse and individual from season to season as the women’s fashion he depicted. They sometimes transcend reality, transporting us to distant emotional and exotic spheres... On the occasion of the new exhibition "Helmut Newton. Brands", the revised new edition of "Helmut Newton. A Gun for Hire" with forewords by Matthias Harder and June Newton and statements by Pierre Bergé, Tom Ford, Josephine Hart and Anna Wintour, hardcover, 23 x 30.5 cm, 1.85 kg, 240 pages, ISBN 978-3-8228-4643-8 (English, German, French), € 50 US$ 70 £ 50; taschen.com Helmut Newton, Advertisement for Absolut Vodka, Schweden 2000, copyright Helmut Newton Foundation #savethedate #brands #exhebition #opening #dezember #brands #style #fashion #gunforhire #helmutnewton #helmutnewtonfoundation