It’s officially @redken Hair Gloss Day...add that to your calendar friends 🗓 @heyelizabethfaye says "For our clients to see the ultimate value in what we do and offer, we have to turn what we think is common SENSE into common KNOWLEDGE for them ✨ What does that mean??? It means that of course we think Shades EQ is the most bad ass product to ever live, but have we actually taken that and explained WHY to our clients? The WHY creates KNOWLEDGE KNOWLEDGE creates TRUST TRUST creates LOYALTY LOYALTY creates consistent opportunities to level up your biz and your wallet 💵 Here’s 3 things to share with your clients to help them learn about Shades EQ ⬇️ 🤍 Infused with amino acids to help condition your hair and leave it super shiny 🤍 Acidic hair color for healthier hair which helps avoid frizz, dryness and hair breakage 🤍No ammonia so no crazy smells while your new look is processing# 🤩Happy glossing! #redkenhairglossday #redkenready #redkenshadeseq #livedinhair #redkenambassador #redkenobsessed