Introducing PROUD TO BE MATRIX. The latest campaign from @matrix - the brand that signifies diversity, inclusion, quality and value for money. What does it mean to use and stock matrix? It means that salons, retailers, hairdressers & consumers are proud to be a part of the matrix community that is supporting diversity & inclusion. Therefore, we are all proud to be matrix. This campaign is about celebrating all humans, all hair types and value for money hair products that let people be their true authentic selves. Proud to be your hairdresser. Proud to wear my hair my way. Proud to support and grow our industry. Proud to be me. @matrix #proudtobematrix