Fashion creatives are searching for ways to do their job AND make a positive impact. I’ve seen how challenging this is on all ends. Especially sustainability oriented fashion designers find themselves lacking freedom in the creation process. !?️ But photographers too are selling the (polluting) dream. What should they portray to make things better? And who is the primary client: the advertiser who pays the bills, or the beholder? 👁 This work by dear @philippkoehlerphotography is a great example of what I consider an ethical fashion editorial. ✅Analogue fits the trend of slow food, slow fashion, slow travel, slow life. ✅The message is right. This series depicts happiness, health, realness. Model @johanna_opn poses in symbiosis with nature. I know that Philipp loves people more than fashion, and his work respects both. Let’s keep searching for the right way to express ourselves - consciously. 💪🏿