@beautyandyouawards applications are now live! Created by ELC’s New Incubation Ventures (NIV) @niv_elc team and launched in partnership with India based E-commerce company @mynykaa, BEAUTY&YOU is a first-of-its-kind award program to find and support the next generation of Indian beauty entrepreneurs. The program will support India-focused companies and founders who have emerging ideas that amplify Indian voices and address unmet needs in the categories of skin care, makeup, hair care, and fragrance. Award recipients will gain access to ELC and NYKAA relationships and expertise, as well as financial support, mentorship and awareness, among other resources. Applications are open until September 30, 2022. For more information and to apply, please visit our #linkinbio