TRAILBLAZERS All of us invent ourselves. Some of us just have more imagination than others. Following her finale appearance at September’s #BALMAINFESTIVAL, the iconic @cher stars in the campaign for the house’s latest icon: The BLAZE. Inspired by Balmain signatures and the spirit of fearless pioneers, @olivier_rousteing’s newest object of desire blazes a trail into the future and invites his daring #BALMAINARMY along for the ride. #BALMAINBLAZE DIRECTOR: @anlestudio for @nowopentv CREATIVE DIRECTOR: @olivier_rousteing ARTISTIC DIRECTORS: @michail_pelet @pavonvic TALENT REPRESENTATION: @pattersean for @sam_worldwide_agency HAIR: @serenaradaelli MAKE UP: @francescatolot VFX: @nowopentv @olimpic.tv