🌌 🌪️ 👟 Unveiling the supernatural with Asics 🏃🏾‍♀️ ☄️ 🌅 Earlier this year I was asked by the folks at @distanceathletics if I wanted to direct a new global digital campaign for @asics to introduce their new high-performance running shoes on the market. I've always esteemed and cherished single bid projects sent by agencies and brands, so a few weeks later I flew to Iten in Kenya with my fellow producer @antoinewatine and my Dp @marquesangelo to join the team. The result is a crafty piece made with genuine care in a special place and starring a cast composed of some of the best road runners of the moment. Thanks @asics @distanceathletics @mekdeswoldu @jillholterman @naomichepngeno2022 @suldanhassan1 @charik.abderrazak @zoe.quentel @antoinewatine @manon.adler @juliocorbacho @marquesangelo @panaflix @morganeAlcaraz @cutaway.tv @kamalelaoufi @arnaud_laurent_colorist