Yesterday, singer-actress and new mom Alexandra Burke (@alexandraburke) walked in Notting Hill Carnival in London, with our Elvie ambassadors @nicole__moses and Chloe Moses. They wore Elvie Stride while walking with band @utopiamasuk to show that you can embrace motherhood whilst still doing the things you love. 🙌 In a worldwide first, Alexandra and Elvie put ‘pumps on parade’ after new research shows that a whopping 45% of women lose their sense of self when breastfeeding, and two-thirds give up activities they love as a new mom to facilitate their journey. We're on a mission to bust taboos surrounding breastfeeding and pumping in public to empower new mothers to take pumping in their stride. No matter what your journey looks like, nothing should hold you back from doing what you love, mama. Tell us all about your pumping journeys in the comments. 👇 . . . . . . . #breastfeeding #breastfeedingmom #breastfeedingmama #blackbreastfeedingweek #nottinghillcarnival