Welcome to Pit Stop, a place where we'll share new tips, tricks, algorithm and platform updates you should know about. 🫒 This week, we're discussing new-ish SEO updates on Instagram. Let's dive in!⁠ ⁠ Back in July, public Meta profiles and posts began appearing under search engine results. This means your social profiles can now boost your company's SEO, for free. We've been working with our clients to optimize their pages, and here's what we've learned: ⁠ ⁠ 👉 On top of hashtag changes, SEO-driven updates also include how you should be using alt text and keywords. ⁠ 👉 Instagram now reads captions like a search engine would, so identifying and sticking with keywords to use in your bio, captions, and comments all help support searchability. ⁠ ⁠ Learn how to make your page more discoverable on and off the app with a few simple tips! 🙌⁠ ⁠ Have you seen results from these updates yet? Let us know what's working (or not working) for you. Our inbox is always open to chat!⁠ ⁠ ⁠