Competitive benchmarking gives brands an understanding of where they stand in comparison to competitors as well as to the overall market or industry. Brands have the ability to find gaps and blind spots in their strategies versus your competitors and find where they are excelling in comparison to others. So how do you do it? 1. Choose the metrics to track 2. Choose your competitors - this can be direct competitors or leaders in your industry 3. Get the data - manually or through a benchmarking tool Learn more about competitive benchmarking on our blog linked in our bio. #socialmediamarketing