For decades, two brands in the luxury home fragrance space have signalled “impeccable taste and plenty of disposable income.” @diptyque and @aesop . You know these icons, even if you don’t know the brand names - the instantly recognizable black-and-white oval label of a Diptyque candle, the amber apothecary bottle of Aesop’s Resurrection hand wash perched on a Waterworks sink. These aren’t just products—they’re cultural shorthand. Interior design currency. The olfactory equivalent of a perfectly draped Hermes cashmere throw on a Knoll Barcelona chair. And then, while no one was paying attention, @loewe_perfumes walked into the room, set down a candle in a handmade terracotta vessel that smelled like tomato leaves, and quietly started rearranging the furniture. Read the article at www.inmykit.com (link in my profile). #Loewe #loeweperfumes