In the early 1950s refrigerators were still quite expensive, and gelatin needs refrigeration in order to set. So in a way, preparing a Jell-O mold was something of a status symbol.⁠ ⁠ Mold baby, mold!⁠ ⁠ Photo and his mother's original Jell-O molds: @ralphsmithstudios⁠ ⁠ #jello #jelloart #foodstyling #foodstylingandphotography #adv #commercialphotography #advertisingphotography #advertising #artdirection #foodphotographyandstyling #foodphotography #photography #photo #foodphoto #foodphotographer #foodstylist #foodcommercials#foodphotoshoot #foodpic #foodpictures #foodart ⁠