Not all superheroes wear capes, and not all champions wear hoodies - but they do invent them. Keane Pearce Shaw’s latest work, through Energy BBDO out of Chicago, is a spot for Champion, celebrating what the sportswear brand brought the world over 100 years ago: The Hoodie. Beloved by sports stars for their pre-game routine, film stars trying to buy their oat flat whites incognito, and those of us pulling them on to give our food delivery driver 5 stars, The Hoodie is a firm (but actually very soft and comfortable, style meets comfort sort of vibe) favourite. Like our Keane; he’s a bit of a champ too. Production Company: @riffrafffilms Director: @keaneshaw Director of Photography: @buckjordan Stills Photographer: Alex de Mora Executive Producer: @kate_brady92 Producer: @mauriziovontrapp Audio: @gcpost Colour: @alexgregorycolour @no8colour VFX: @no8ldn Post Prod: Glen Percival Colour EP: @charlesedmorris Agency: @energybbdo Chief Creative Officer: Josh Gross & Pedro Pérez Executive Creative Director: Robin Laurens & Jonathan Fussell Associate Creative Director: Gabriel Barrea & Zé Baldin Senior Art Director: Marianna VonFedak Senior Copywriter: Ericka Gordon Senior Designer: So A Ryu Director of Creative Services: Erin Welsh Head of Integrated Production: John Pratt Director of Unified Production Solutions: Matt Scoville Senior Producer: Brittany Brown, Lily McNamara & Nina Xoomsai Chief Innovation Officer: Alan Parker Senior Creative Director: Jenna Nussbaum Content Producer: Matt Scheffer Content Creator - Cinematography: Flynn Drew Jr. Content Creator: AJ Incammicia Jr. Social Strategist: Danielle Hurley Community Manager: Amaka Onwuta Executive Director of Music: Daniel Kuypers Director of Production Services: Frank Tavolino Group Business Manager: Katie Rogulich Group Director, Integration Strategy: Leah Gritton Integration Strategy Director: Brigid Slattery Strategy Director: Chase Donahue Client Service Director: Greg Morrison
Account Director: Juan Roman Senior Account Executive: Tilbe Cakar Assisstant Account Executive: Madi Hill Senior Project Manager: Katie Baiers