How can a bar in an emerging city get the national media’s attention? We often get asked this question. Our client, @brotherwolfbar, a Negroni bar in Knoxville, Tenn., is a perfect example of how PR can make a huge difference. 💕 Our top-down strategy celebrates the bar’s wonderful owners, @aarontrocket and @jrabbitknox. Their triple-threat talents span mixology, fine wine and culinary. It is truly an honor to collaborate with them to raise Knoxville’s visibility on the national cocktail map. We were beyond proud when their bar was named among @esquire’s Best Bars in America within a year of opening. Moreover, we were delighted when our PR campaign for Brother Wolf was nominated for a Platinum Award by @prnews, the Oscars of the PR world. Jessica and Aaron prove that nothing is impossible with hard work, dedication and passion! ❤️🌼 This PR case study represents the perfect client/agency collaboration. Cheers, saluti and cin cin!