Trinny Woodall can be blunt, but that’s part of her appeal, especially in the beauty industry. Her candour about her life is equally compelling on social media. ⁠ “It’s important that you never just see the shiny side of the coin. But that crossover between what’s my personal life and what’s a story worth sharing is the hardest bit for me to navigate," says Trinny, who has almost two million Facebook followers, one million Instagram followers and 338,000 subscribers on YouTube. ⁠ “I don’t show my home – it’s somebody else’s home. But I do show my wardrobe. I do show myself doing yoga. I don’t share at all about my relationship. I share a bit about Lyla when she’s up for it. But it is difficult to switch off.”⁠ ⁠ At the link in the bio, @trinnywoodall opens up about her life after hit TV show What Not to Wear, raising her daughter following the sudden death of her former husband and how she built a beauty line worth $300 million.⁠ ⁠ Interview: Laura Craik Photo: Anna Mårtensson/Headpress