Our very own Rebecca Goldberg, co-founder of @dadagoldberg, was just featured on @theprnet with some insight for design brands looking to push the envelope – and how DADA has done so with client @jennikayne. ⁠ ⁠ “Our work began with the Jenni Kayne Ranch, a home designed by the Jenni Kayne interior design team in Santa Ynez, California,” she shares. “We leveraged the house to bring editors and influencers out for private retreats where they could experience this lifestyle in one space in person. In this environment, you can feel the commitment to quality and care that has become synonymous with the brand. To me, this represents the future of retail and living. People want items of substance that are built to last. By creating these 360 environments (a real life metaverse of Jenni Kayne), you can literally feel the difference and walk away changed. Following our work on the Ranch, our practice expanded into fashion and beauty, allowing us to work on building connections around all aspects of the brand.”⁠ ⁠ ⁠ Link in bio to read in full. Photography by @angi_welsch.⁠ •⁠ •⁠ •⁠ #dadagoldberg #creativecommunications #publicrelations #communications #nyc #losangeles