Thank you so much to @blairimani and @bcaction for this video that speaks so well to pinkwashing and offers actionable guidelines and questions to ask before buying as we head into Breast Cancer Awareness (read: Action!) Month. We’re #reposting because we want to ensure you feel equipped with knowledge and awareness about pinkwashing and what you can do to take action and avoid it. Pinkwashing is when a brand claims to support a breast cancer charity as a marketing technique, often through creating pink products or slapping a pink ribbon on tags, but doesn’t actually provide transparency to the amounts donated towards initiatives supporting the breast cancer community, their contributions or their involvement in truly supporting the cause. It unfortunately exists globally, and it’s something that can be really hurtful to those who are navigating the realities of breast cancer every day. @bcaction launched the campaign “Think Before You Pink” in 2002 to address and combat companies using pink merchandise to claim they care about breast cancer, all the while producing, manufacturing and/or selling harmful products and not actually supporting those with breast cancer. We encourage you to do your research about products and companies, and shop mindfully if you choose to. Remember, it’s not the colour pink that is the problem (unless you really don’t like pink anymore thanks to its association to breast cancer — which is totally valid!). It’s another year that we’re #rethinkingpink, and in addition to this helpful video, we’ll be sharing how we we’re doing that over the coming weeks. This includes our ever-evolving approach to collaborations with aligned, intentional partners who truly care about helping us rethink breast cancer. Like @blairimani said in the video, “pink responsibly!” 💗✨ #repost #breastcancer #pinkwashing #bcam #breastcancerawarenessmonth #breastcancercommunity #breastcancercare #breastcancersupport #breastcancerwarrior #cancercommunity #cancercare #cancersupport #cancerthriver #thriver #breastie #breastcancercharity #pinkwashingsucks #thinkbeforeyoupink