Today, the XFL revealed their new brand identity, developed in partnership with R/GA. The rebrand ushers in the next era for the XFL, powered by a new vision and new leadership––namely Dany Garcia, the first woman to own a majority share in a professional sports league in the US. Garcia is joined by Dwayne Johnson, global entertainment and entrepreneurial force, and Gerry Cardinale, founder of RedBird Capital Partners. Together, they’ll challenge how professional football is run today: providing athletes with new paths to go pro and incubating new ways partners and fans can experience the game. R/GA designed a brand that signals this shift, transitioning away from the brand as a badge and reintroducing the brand as a belief. The belief that the XFL can push football forward and become the intersection of opportunity for sports and storytelling, players and fans, partners and a passion for innovation. Tomorrow's League Starts Today.