For the third consecutive year, my media company @grittyprettyproductions has had the privilege of producing the @georgjensen and Ovarian Cancer Research Foundation (@ocrf) annual Heart Pendant campaign. Currently, there is no early detection test for ovarian cancer. It kills one woman in Australia every 8 hours, making it the most lethal female cancer. Because there is no early detection test, too often women are diagnosed when the cancer has fairly progressed and survival rate is low. It’s heartbreaking. 💔 This year, I really wanted our creative team to strip everything back and focus on the very real statistics of this insidious disease. The women you see in this video were provided the script to read aloud via an autocue, for the first time, as we filmed on camera. Capturing their emotional response to the heartbreaking statistics was important because, as you can see, what evolved on the day was an honest and raw discussion about how ovarian cancer has touched their lives so closely. Our team has put so much heart into producing this local campaign. We’ve all shed tears (both on set and in post-production) because it’s an important project Gritty Pretty Productions has been been entrusted with. It’s a campaign I am extremely proud of and humbled to be a part of. In raising awareness with this campaign, my hope is that people (like you!) will go out and purchase a beautiful gold or silver @georgjensen heart pendant (link in my Stories), which directly helps raise critical funding so the @ocrf can further their research into an early detection test. I am particularly grateful to all the women who feature in this year’s campaign, especially Dr Shabnam Gujadhur, who showed so much courage in sharing her personal diagnosis story. Special thanks to the entire crew (there’s so many of you!) who made this moving campaign happen and of course thank you to @fooderati, @rachael_finch, @mariathattil and ovarian cancer researchers, Varshini Venkata and Isabella Moore, who showed up and shared their voice. Be part of the change. Purchase your pendant today. 🤍 #ResearchKey