Long gone are the days when luxury was synonymous with exclusionary. Select? Yes. Exclusive? Yes, but only in the sense that it is hard to break into, like a tight-knit group of friends. Customers don't simply buy products anymore, they buy into a whole brand ecosystem. And so in order to build a luxury audience, brands must strive to nurture said ecosystems and make them as desirable as can be. What new age luxury is all about?