Exactly 10 years ago, around this hour, I stepped into the office of a small modeling agency in Amsterdam. I had no passion for clothes at all and didn’t have a clue that my 182 m clumsy teenager appearance was qualified to walk runways and pose in front of expensive lenses. It was an unexpected enty into the mysterious high fashion industry that has undoubtedly changed my life path and personality. Writing about the industry I’ve experienced from the inside feels so fulfilling, so right and relevant. It makes so much sense to be on the other end of the game today and investigate all the different angels I always felt were equally true: ..That this business is magical, that craftsmanship and visionaries matter. That what we wear is much more important than it may seem. How much I love to dive deeper and deeper into the history of this ancient craft, from the first empress of the Ottoman Empire in silky, embroidered trousers to forgotten geniuses like the Callot Soeurs, Eric and William Helburn. This is an infinite journey that colors my every day life. ..That the way these dreams are created must be transformed to include an ethical treatment of workers, the planet, but and designers - the creators of the dream, that can’t bring their ideas to live because of the insane pressure our consumerism puts on them. How nerdy I can get on my way to understanding everything around this purposeful side of the industry thanks to experts that want to take the time and effort to answer my questions. Today I look back at how naturally this little bubble became my own. I remember crazy moments, from walking around in robes in the snow in the heart of London with 30 D&G male models, to being locked up with a dozen of Jill Sander girls + my dad.. Running around Brooklyn in a pink tutu.. The joyful colors of Madrid’ fashion scene.. Looking at my enlarged self fully dressed in lush Valentino velvet on a humongous department store called Harrods. All those roles I got to try on. Me and my colleagues often wonder: what if that woman hadn’t find me on facebook? And all of this hadn’t happened? Would I have left my little town to explore? Would I have become someone else?