In the mid 1950s, there was such large demand for ercol's dining chairs, that we struggled to meet demand. A combination of orders from schools and customers influenced by women's magazines - which were key in inspiring homemakers about the importance of furniture quality and design - resulted in these iconic chairs becoming a staple all over the country. #ercol #ercolfurniture #britishdesign #madeinbritain #heritage #heritagebrand