You’ve probably seen this photo circle around the internet of North wearing this varsity jacket. This isn’t any regular varsity jacket, it’s the pastelle varsity jacket that Kanye wore during his 2008 AMA performance. Pastelle was Kanye’s brand that existed wayyyyy before Yeezy, and it never launched. This may be a stretch, but I believe that North will resurrect the brand and take over Pastelle as CEO & Creative Director in the future. North styles herself, and other people lol and I think she’s the only person worthy of the title and capable of actually making it successful.