startupgirldaily
Sep 28
77
1.61%
Q+A with @sueann_yong founder of @grumpyginger
💡What inspired you to start Grumpy Ginger?
Malaysian cuisine is far less well-known in the US than Chinese, Japanese, or Thai, but it boasts some of the most deliciously fiery flavors & healthy ingredients. Since coming to the US a decade ago, I've cooked authentic Malaysian meals to stay in touch with my roots back in Kuala Lumpur. When all my favorite Chinatown markets shut during Covid, I made my favorite sauces & condiments from scratch, including my signature red curry blend...word spread organically, & soon enough I had friends asking me to jar & sell it to them! I realized this was a chance to make Malaysian cuisine - in all its rich history & intricate flavors - more accessible.
🙌How do you pay it forward to support others?
Role models & representation are key to empowering the next generation of changemakers. With Grumpy Ginger, I try to be open about the motivations & struggles of being an Asian American female founder, with the hope that other aspiring AAPI & female entrepreneurs see not just the glitzy facade but the gritty reality & think, "If she can do it, why not me?"
👀A founder you admire is...
@spanx founder @sarablakely! She took an unorthodox path to building her empire & showed such inspiring tenacity. I've probably seen every interview & listened to every podcast she's been in. I watched her entire Masterclass series...twice. "What would Sara do?" is a common refrain in my head as I work to build my business.
✒️Our Thoughts...
1. Grumpy Ginger is delicious & makes a quick & easy dinner. The spicy has a ton of heat so make sure you can handle spice! The flavors were warm & comforting - it tasted like I had spent hours cooking when really it took 30 minutes.
2. I tested the Spicy Malaysian Red Curry with my family. We had it with chicken & rice, & it was indeed quite spicy! After the first try, we used a fraction of the amount on the instructions because we are not the biggest spice fiends. It was super easy to use & love that it’s vegan + gluten free with no added sugar, preservatives, or additives!
📷: @startupgirldaily @shojivankuzumi
startupgirldaily
Sep 28
77
1.61%
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