Your body needs to be able to absorb nutrition in order to use it. Simple, right?! Formulating our multivitamins and single nutrients with fermented ingredients is part of our absorption promise. Fermentation is a process of becoming–making an ingredient more than it was while preserving its essential character. It gives your body nourishment it can use! 💜Fermented Zinc is 1.6x better absorbed than non-fermented Zinc gluconate 💜Lab testing shows our fermented Biotin, a B vitamin, is more active than the unfermented form 💜Fermented Iron has 12x more antioxidant activity than non-fermented Iron The list goes on! We invite you to explore our family of multivitamins, formulated with nutrients your body can recognize and use.