At Aveda, being vegan doesn’t stop with a label. It’s a verb we can perform everyday. Through choosing to make our high-performance formulas using only naturally-derived* ingredients and cruelty-free methods, our vegan means taking action to best serve you, your hair and the planet. 🌎 #TransformedByVegan #AvedaVeganuary *Naturally derived on average, per ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.