Super stoked and excited to welcome one of the most high-performance and technical European running brands. Founded in Hackney, London by designer and runner Tim Soar in 2015, SOAR Running design and produce running apparel that does justice to the commitment and passion of runners globally. Find our @soar_running selection available on our website and in our new store in Lyon (1 rue de la Platière, 69001). Great shots by @mattmoranphoto at The Nigh of 10K PB’s for SOAR