After a successful first season partnering with one of the greatest American bands of all time, we’ve found some fellow Dead Heads among us to share our love for @gratefuldead. Each style is a bold expression of the culture of freedom and true devotion to a craft that evolves in style through the decades yet stands the test of time. Our varsity jacket and sweatshirt were inspired by the Grateful Dead archivist's personal jacket which he modified while still in high school to represent the school we all wish we'd attended. Check out more of the new collection online and in stores now. #gratefuldead #gd #thegratefuldead #deadhead