No matter which way I turn on the online j-beauty community these days I seem to run into the @anessa_official_shiseido day serum so i decided to finally crack it open! - SPF 50+ PA++++ - Hybrid formula - Semi matte finish - 30ml @ 3850 JPY They are calling it a 「日中用乳液/化粧下地」which translates to ‘daytime emulsion/makeup base’ - since it has both skincare and makeup properties. The texture is somewhat similar to their iconic milk spf but a little more hydrating on the skin - drying down to a silky feeling semi matte finish. It looks absolutely BEAUTIFUL when applied and gives that translucence/subtle glow and although it has tone-up properties it is one of the most natural looking ones I’ve seen 🫢 It is preeeeeetty pricey for being a tiny 30ml but Anessa seems to keep breaking the sunscreen market in Japan with something new and iconic! . . . . . . . . #reels #viralreels #skincarereview #skincarereels #sunscreen #sunscreenreview #spf #jbeauty #japaneseskincare #japanesesunscreen #anessa #anessadayserum #スキンケア #スキンケアマニア #日焼け止め #アネッサ #スキンケア好きさんと繋がりたい