2020-2021: stuck in a panera we started off the 2020 season with 2 incredibly sold out nights at exchange in downtown la. we had so much momentum going into 2020 and it felt as though things were about to head into another stratosphere! when all of a sudden... we found ourselves in the middle of a panera, pancetta, panorama... a piccadilly circus. we all know what happened. since we couldn't throw live events, we decided to expand our brand into other areas of our own passions. right off the bat, we started a record label, sourcing 90% of our music from live a&r sessions on twitch (tune reactor). we dove into curating and producing DJ live streams which were able to reach a global audience. we also started to put more into our apparel, products, and nfts with the intention of making space yacht not just a music brand, but a lifestyle brand fusing music, fashion and art. so we put our heads down and relentlessly worked on these projects until they would let us back in the club again. it was amazing to come out the other end of this period with an entirely different company. one that had it's own ecosystem across different swaths of culture. all of a sudden, the live events seemed to have more meaning. we could book producers who were on our label. clothing drops were in demand and asked for at the shows. we built new fanbases via twitch in cities like seattle and grew our existing base in san franciso all thanks to our good friend, the internet, keeping us connected. it felt as though we were starting to mature as a brand. even though we had just gone through the hardest 2 years of our lives we never gave up. defeat was not an option.