Signaling the strength of the K-pop wave, and its relevance for Europe’s biggest luxury brands, @gucci has signed on Hanni, lead singer of @newjeans_official, as its newest brand ambassador.⁠ ⁠ She is to make her first appearance for the Italian brand on Tuesday, when it stages a repeat of its “Cosmogonie” show in Seoul.⁠ ⁠ Sometimes billed as the next Blackpink, NewJeans is a five-member girl group that released its first single, “Attention,” last July. It has already racked up 30 million view on YouTube, and praise for the complicity of the members and their natural rapport.⁠ ⁠ Tap the link in bio for more. ⁠ ⁠ Report: Miles Socha