material research pt 3 — generational family run textile businesses passed down from their grandparents to parents to their children, producing some of the finest and most delicate cotton textiles you can find in Italy. On top of having an endless amount of choices, i really felt their love and appreciation for what they do through our encounters. It’s work, it’s a business, despite the craftsmanship, despite the need to sell. They reminded me of the many family run textile shops back in Kuala Lumpur. They had the same look, the same tenacity. Equally chaotic. It was all so infectious. The last video clip was of a grandma sewing these detailed corners that you could find on a napkin, it takes about an average 5 days or so to complete a 3-5cm sized butterfly. These businesses take extra pride on everything handmade, nothing gets through a machine.