Ever been so hungry that everything looks like food? With the help of China's largest photo-sharing app, McDonald's invited people to snap everyday objects that resembled its iconic spuds. People could share the shots to win real fries, turning anything yellow into an ad for McDonald's. More than 634 million potato-based photos were taken, and it took Bronze in the Media Lions. I See Fries | @McDonald's | DDB Sydney | 2014 🥉1 Bronze Lions 🎗️2 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at lovethework.com #canneslions #marketing #advertising