Less than 24 hours to go. Our founder, Ms. Farida Gupta’s love for traditional block-prints goes back to the early 90’s. A regular visitor of the erstwhile Artisans’ Mela at Surajkund, Delhi- her first rendezvous with Bagru prints is one of her fondest memories in her professional journey. Before she knew it, her drives till Surajkund were replaced with weekly visits to parts of Rajasthan, Gujarat and Madhya Pradesh to delve further into her love for traditional crafts. In Picture: FG in her element from her early days in the industry- working closely with Kishore Ji, a Bagru artisan. 10th November Thursday 11 AM IST #faridagupta #fg #artisanal #handcrafted #designerlabel #motifs #indiandesigner #artisanal #incredibleindia #handmade #Bagru #Bagrublockprint #indigoplant #artisans #craftsmanship #indianartists #blockprinting #heritagecrafts #indus #indusvalley #bagruprints #bagruhandblockprint #embroiderywork #surajkund